Client: FC Porto
Product: Jersey
Fan Experience
The FC Porto 1983/84 replica is back, a season that made history: the club’s first European final, the birth of its mystique around the number 2, and the debut of Portugal’s first sponsored jersey. By simply tapping a smartphone on the NFC tag beneath the FC Porto crest, fans can:
- Unlock exclusive digital content including interviews of former players, behind-the-scenes stories, and much more
- Relive the history of FC Porto, ensuring this legacy continues to inspire
Results
- Sales success: On the first day of the release, the club sold almost as many jerseys as they did when launching the home jersey (the best-selling product of the year).
- Users who interacted with the product did so an average of 5 times.
Other Success Stories
Discover captivating narratives, innovative technologies, and the latest trends shaping the convergence of the
physical and digital realms.
Client: Truworks & CRO
Industry: Music & Entertainment
Tour Memories In A Lanyard
CRO, one of the most successful German hip-hop artists of all time, used ZATAP’s technology for his recent festival fan pass.
-
Client: Wacken Open Air - the world's largest heavy metal festival
Industry: Music & Entertainment
NFC Hoodie with Golden Ticket
The official Wacken Open Air festival hoodie was equipped with our NFC technology, creating a unique digital layer that connected fans to exclusive content and rewards.
-
Client: Sony Music Entertainment & Roland Kaiser
Industry: Music & Entertainment
NFC Fan Pass With Access To Mini Game
Roland Kaiser, one of Germany’s most beloved schlager artists, released his new album “Marathon” as a special fan bundle including a Fan Pass in the form of an NFC lanyard.
