Client: Universal Music
Industry: Music & Entertainment
Superfan Engagement with Phygital Merchandise
Universal Music Switzerland and Swiss rapper EAZ elevated fan engagement with the "Liquor Store" t-shirt, designed to create hype for the artist's new album and connect with superfans. Buyers who unlocked the digital twin enjoyed exclusive content and special opportunities in anticipation of the album drop.
Client: Clube Atlético Mineiro
Industry: Sports
The First Phygital Loyalty Jersey of Latin America
Atlético Mineiro generated more than 15,000 additional app downloads and sign-ups and increased revenue by creating the first living jersey of Latin America.
Client: FC St.Gallen 1879
Industry: Sports
Gamified & Streamlined Stadium Entry with Merchandise
FC St.Gallen revolutionized stadium entry with their innovative Ticket Scarf, seamlessly integrating fan engagement, efficiency, and merchandise desirability.
Client: BWT Alpine F1 Team
Industry: Sports
Driving Fan Engagement in Formula 1
The BWT Alpine F1 Team, Kappa France and ZATAP teamed up to present a limited edition jersey equipped with ZATAP technology and introduced Alpine Fan Tokens from Binance, which were claimed by 20.7% of the phygital jersey buyers.
Client: Nashville Predators
Industry: Sports
Retiring a Legend with Phygital Storytelling
The Nashville Predators transformed Pekka Rinne’s retirement jersey into a direct communication and sales channel, with 22% of fans allowing for targeted marketing and offers from the club and its sponsors.
Client: ELLYHA
Industry: Fashion
Fostering Transparency & Innovation in Fashion
Discover how the high-end, ready-to-wear Swiss fashion brand ELLYHA differentiated themselves by embracing transparency and circular business practices in collaboration with ZATAP, fully complying with the EU Digital Product Passport regulation while fostering brand loyalty and community engagement.