Client: BWT Alpine F1 Team
Industry: Sports
Driving Fan Engagement in Formula 1
The BWT Alpine F1 Team, Kappa France and ZATAP teamed up to present a limited edition jersey equipped with ZATAP technology and introduced Alpine Fan Tokens from Binance, which were claimed by 20.7% of the phygital jersey buyers.
Client: Nashville Predators
Industry: Sports
Retiring a Legend with Phygital Storytelling
The Nashville Predators transformed Pekka Rinne’s retirement jersey into a direct communication and sales channel, with 22% of fans allowing for targeted marketing and offers from the club and its sponsors.
Client: ELLYHA
Industry: Fashion
Fostering Transparency & Innovation in Fashion
Discover how the high-end, ready-to-wear Swiss fashion brand ELLYHA differentiated themselves by embracing transparency and circular business practices in collaboration with ZATAP, fully complying with the EU Digital Product Passport regulation while fostering brand loyalty and community engagement.
Client: McLaren Racing
Industry: Sports
The Living Racing Poster
More than what meets the eye. A series of McLaren posters were powered by ZATAP technology to bring living posters to fans, driving new users to the Tezos platform, McLaren’s Official Blockchain Partner.
Client: RSC Anderlecht
Industry: Sports
Honoring a Club Legend
RSC Anderlecht and ZATAP have teamed up to celebrate the 80th birthday of club legend Paul Van Himst by launching a phygital memory jersey linked to an innovative web-based solution.
Client: 1. FC Köln
Industry: Sports
Enter the Stadium with Your Scarf
1. FC Köln turned the matchday scarf into a ticket and established a direct communication and sales channel to fans for the 2022 Innovation Game.