TURN AUDIENCES INTO COMMUNITIES

FC St.Gallen revolutionized stadium entry with their innovative Ticket Scarf, seamlessly integrating fan engagement, efficiency, and merchandise desirability.

The Nashville Predators transformed Pekka Rinne’s retirement jersey into a direct communication and sales channel, with 22% of fans allowing for targeted marketing and offers from the club and its sponsors.

RSC Anderlecht and ZATAP have teamed up to celebrate the 80th birthday of club legend Paul Van Himst by launching a phygital memory jersey linked to an innovative web-based solution.

1. FC Köln turned the matchday scarf into a ticket and established a direct communication and sales channel to fans for the 2022 Innovation Game.

In a fusion of fashion and technology, HUGO x Imaginary Ones integrated physical products with the metaverse. With 90.3% of product owners claiming their digital wearables, their approach extends the customer experience and redefines authenticity in fashion.

Discover how the high-end, ready-to-wear Swiss fashion brand ELLYHA differentiated themselves by embracing transparency and circular business practices in collaboration with ZATAP, fully complying with the EU Digital Product Passport regulation while fostering brand loyalty and community engagement.