1918e16a0d1fa6bbfb8a7779634c7269

Elevating Fan Engagement in Formula 1

Client: BWT Alpine F1 Team
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BWT Alpine F1 Team

Benefits for the Brand and Fans

Unique Experiences & Activities
Loyalty Alpine Fan Token
Exclusive Insights
Improved Monetization and Data Collection
Increased ROI
Fan Conversion

  • percent

    48.65%

    Tapping Rate

    Almost half of the buyers interacted with the product
  • percent

    40.65%

    Product Registered

    40% of buyers registered the digital twin to unlock experiences
  • percent

    20.70%

    Alpine Tokens Claimed

    Every fifth fan became a customer and user of Binance

Client: BWT Alpine F1 Team
Industry: Sports 

The First Phygital Formula 1 Fan Jersey

The BWT Alpine F1 Team, Kappa France, and ZATAP partnered up to present a limited edition jersey equipped with ZATAP technology, offering fans who owned the jersey exclusive opportunities, like the chance to meet Pierre Gasly at the Mexican GP 2023.

challenge

Enhance Fan Experience and Introduce Alpine Fan Token from Binance

The BWT Alpine F1 team wanted to offer greater value to their partner, Binance, and to amplify the number of tokens claimed through innovative technology, thereby enhancing overall engagement and interaction.

Solution

Phygital Jersey with Easy & Effortless Claim of Alpine Fan Token

Alpine released a phygital jersey powered by ZATAP, incorporating an encrypted NFC tag that gave each jersey a unique ID. Fans who registered ownership of their jersey got access to exclusive content and opportunities around the Mexico GP, including an exclusive giveaway for the chance to meet the drivers in Mexico and insights from the team’s engineers. Additionally, fans could easily claim their Alpine Fan Token from Binance, Alpine’s blockchain sponsor.

Results

Elevated Engagement Around Mexican GP and Fan Conversion to Sponsor Binance

Beginning weeks before the Mexican GP, this ongoing activation strategy of exclusive content and meet-and-greet opportunities ensured continuous fan excitement and engagement while seamlessly converting fans to Binance users. Not only did Alpine provide fans with an engaging experience, but also provided a unique sponsor activation for Binance.

Solutions Used in this Story

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