Elevating Fan Engagement in Formula 1
BWT Alpine F1 Team
Benefits for the Brand and Fans
Unique Experiences & Activities
Loyalty Alpine Fan Token
Exclusive Insights
Improved Monetization and Data Collection
Increased ROI
Fan Conversion
Almost half of the buyers interacted with the product- 40% of buyers registered the digital twin to unlock experiences
- Every fifth fan became a customer and user of Binance
Client: BWT Alpine F1 Team
Industry: Sports
The First Phygital Formula 1 Fan Jersey
The BWT Alpine F1 Team, Kappa France, and ZATAP partnered up to present a limited edition jersey equipped with ZATAP technology, offering fans who owned the jersey exclusive opportunities, like the chance to meet Pierre Gasly at the Mexican GP 2023.
challenge
Enhance Fan Experience and Introduce Alpine Fan Token from Binance
The BWT Alpine F1 team wanted to offer greater value to their partner, Binance, and to amplify the number of tokens claimed through innovative technology, thereby enhancing overall engagement and interaction.
Solution
Phygital Jersey with Easy & Effortless Claim of Alpine Fan Token
Alpine released a phygital jersey powered by ZATAP, incorporating an encrypted NFC tag that gave each jersey a unique ID. Fans who registered ownership of their jersey got access to exclusive content and opportunities around the Mexico GP, including an exclusive giveaway for the chance to meet the drivers in Mexico and insights from the team’s engineers. Additionally, fans could easily claim their Alpine Fan Token from Binance, Alpine’s blockchain sponsor.
Results
Elevated Engagement Around Mexican GP and Fan Conversion to Sponsor Binance
Beginning weeks before the Mexican GP, this ongoing activation strategy of exclusive content and meet-and-greet opportunities ensured continuous fan excitement and engagement while seamlessly converting fans to Binance users. Not only did Alpine provide fans with an engaging experience, but also provided a unique sponsor activation for Binance.
Solutions Used in this Story
Product Commerce
Upselling & Dynamic Sponsorship Activations
ZATAP empowers brands to transform every physical product into a point of sale.
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Brand Protection
Authenticity at Your Fingertips
Safeguard your brand against counterfeit products. Using blockchain and encrypted NFC tags, customers can verify the authenticity of their products with a single tap, bolstering consumer trust and brand reputation.
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Customer Engagement
Product-Based Storytelling
Telling a story, storing memories, or using the phygital product in a video game. ZATAP allows brands to engage their customers directly through their products.
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