Unique Birthday Party Invitation
Client: Universal Music Group
Artist: Samu Haber
Product: NFC Birthday Card
Fan Experience
Samu Haber has released his new single, “23,” and, alongside it, launched a special album bundle that includes a birthday invitation card for his fans. Upon opening the card, fans can tap the NFC tag inside with their smartphone and receive a personal invitation to his 50th birthday in Berlin. The experience serves as a platform for future events to generate signups for Samu’s newsletter.
Results
- One of a kind fan experience driving loyalty
- Massive fan engagement with more than 43% product interaction rate
- Community growth (newsletter signups) through collected first party data
Other Success Stories
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physical and digital realms.
Client: Truworks & CRO
Industry: Music & Entertainment
Tour Memories In A Lanyard
CRO, one of the most successful German hip-hop artists of all time, used ZATAP’s technology for his recent festival fan pass.
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Client: Wacken Open Air - the world's largest heavy metal festival
Industry: Music & Entertainment
NFC Hoodie with Golden Ticket
The official Wacken Open Air festival hoodie was equipped with our NFC technology, creating a unique digital layer that connected fans to exclusive content and rewards.
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Client: Sony Music Entertainment & Roland Kaiser
Industry: Music & Entertainment
NFC Fan Pass With Access To Mini Game
Roland Kaiser, one of Germany’s most beloved schlager artists, released his new album “Marathon” as a special fan bundle including a Fan Pass in the form of an NFC lanyard.
