Unique Birthday Party Invitation
Client: Universal Music Group
Artist: Samu Haber
Product: NFC Birthday Card
Fan Experience
Samu Haber has released his new single, “23,” and, alongside it, launched a special album bundle that includes a birthday invitation card for his fans. Upon opening the card, fans can tap the NFC tag inside with their smartphone and receive a personal invitation to his 50th birthday in Berlin. The experience serves as a platform for future events to generate signups for Samu’s newsletter.
Results
- One of a kind fan experience driving loyalty
- Massive fan engagement with more than 43% product interaction rate
- Community growth (newsletter signups) through collected first party data
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