Unique Birthday Party Invitation
Client: Universal Music Group
Artist: Samu Haber
Product: NFC Birthday Card
Fan Experience
Samu Haber has released his new single, “23,” and, alongside it, launched a special album bundle that includes a birthday invitation card for his fans. Upon opening the card, fans can tap the NFC tag inside with their smartphone and receive a personal invitation to his 50th birthday in Berlin. The experience serves as a platform for future events to generate signups for Samu’s newsletter.
Results
- One of a kind fan experience driving loyalty
- Massive fan engagement with more than 43% product interaction rate
- Community growth (newsletter signups) through collected first party data
Other Success Stories
Discover captivating narratives, innovative technologies, and the latest trends shaping the convergence of the
physical and digital realms.
Client: Truworks & CRO
Industry: Music & Entertainment
Tour Memories In A Lanyard
CRO, one of the most successful German hip-hop artists of all time, used ZATAP’s technology for his recent festival fan pass.
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Client: Sony Music Entertainment & Royal Sorrow
Industry: Music & Entertainment
NFC-Giveaway to Strengthen Bond with Fans
The rising Finnish heavy metal band Royal Sorrow realized that building a real fanbase starts with genuine community engagement. After their latest festival concerts, they gave away ZATAP-powered NFC-keychains
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Client: Wacken Open Air - the world's largest heavy metal festival
Industry: Music & Entertainment
NFC Hoodie with Golden Ticket
The official Wacken Open Air festival hoodie was equipped with our NFC technology, creating a unique digital layer that connected fans to exclusive content and rewards.
