ZATAP PHYGITAL STUDIO
ZATAP Phygital Studio
Build a mind-blowing phygital experience in just five minutes, and start unlocking powerful customer insights now!
- Dashboard
- Experience Builder
- Retarget
- Analytics
Use Cases
ZATAP supports a wide range of use cases. Here are a few of the most popular ones:
Exclusive Content & Pre-Access to Content
Personal messages from artists, behind the scenes footage, pre-access to content and/or music snippets, exclusive remixes, etc.
Chart-Eligibility
Enabling new chart-eligible phygital formats (i.e. “Mini CD”), rules are country-specific, please contact us for more information.
“Moments” Stored on Physical Product
Highlights from the tour and/or personal memories (images, videos, etc.) from fans (UGC) forever stored on the product.
Proof of Attendance
Accessing an experience only works with physical access to the NFC tag, the link to the experience cannot be shared, this allows for exciting use cases like scavenger hunts and rewarding physical attendance of fans (i.e. at a concert or at a pop-up location).
Ticketing
Due to the encryption of the NFC tags, physical products can be transformed into tickets for events.
Polls & Quizzes
Gathering feedback from buyers of your products (highly targeted audience), “Favourite track on the vinyl?”, “Where should we play the next concert?”, direct fan interaction through quizzes.
Discount-Codes / Pre-Access Rights to Drive Sales of Future Products
Since experiences can only be accessed through interaction with the NFC tag in/on the products, links cannot be shared and personalized discount codes can be targeted to buyers of your products.
Numbering & “Golden Ticket”
Each NFC tag is unique and individual allowing for unique numbering (1/2000, 2/2000, etc.) and “golden ticket” experiences can be created, where one or multiple products give access to a super special experience.
Immersive Experiences & Gaming
Physical products can have a digital twin that can be used in immersive environments and video games. The technology also allies for product-gated access to games.
