BRAND PROTECTION
Description
Safeguard your brand against counterfeit products and unauthorized distribution. Using blockchain and encrypted NFC tags, customers can verify the authenticity of their products with a single tap, bolstering consumer trust and brand reputation. The authenticity guarantee furthermore builds the basis for secure circular services like product reselling.
Brand Benefits
- Brand and product protection
- Enhanced consumer trust
- Basis for secure circular services unlocking new revenue streams
User Journey
- Tap the physical product with a smartphone
- Instantly verify the product’s authenticity
- Register and access product’s digital twin securely stored on the blockchain
MAISON MOLLERUS
Permanent Authentication. The authenticity of the Maison Mollerus handbags can be verified in real-time through a simple tap with the smartphone.
“Thanks to ZATAP’s technology, we can guarantee the authenticity of our products and thus increase trust in our brand.”
Mimi Mollerus
CEO, Masion Mollerus
Brands who use this Solution
Discover our success stories.
Clube Atlético Mineiro
Atlético Mineiro generated more than 15,000 additional app downloads and sign-ups and increased revenue by creating the first living jersey of Latin America.
McLaren Racing
More than what meets the eye. A series of McLaren posters were powered by ZATAP technology to bring living posters to fans, driving new users to the Tezos platform, McLaren’s Official Blockchain Partner.
SONRA
The sneaker that gets you the next sneaker. Berlin-based footwear brand SONRA elevated customer engagement and additional sales with the release of their limited edition sneakers featuring ZATAP technology.
Solutions Overview
Discover captivating narratives, innovative technologies, and the latest trends shaping the convergence of the physical and digital realms.
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Customer Engagement
Product-Based Storytelling
Telling a story, storing memories, or using the phygital product in a video game. ZATAP allows brands to engage their customers directly through their products.
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Product Commerce
Upselling & Dynamic Sponsorship Activations
ZATAP empowers brands to transform every physical product into a point of sale.
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Loyalty
Wear-to-Earn Loyalty Program
Level up your loyalty program with our wear-to-earn solution, allowing users to collect points and unlock exclusive perks simply by tapping their product. Super fandom starts here.
