PRODUCT COMMERCE
Description
ZATAP empowers brands to activate digital campaigns directly on physical products. Enable pre-buying rights or discounts for your most loyal customers and up- or cross-sell products that match items they already own (e.g. “complete your outfit“).
Brand Benefits
- Transform physical products into a sales channel
- Up- and cross-sell products related to items that consumers already own
- Measure conversion of sponsoring campaigns
User Journey
- Physical identifier (NFC tag, QR code) is integrated into the product.
- Consumer taps product with smartphone to unlock experience (i.e., pre-buying right, discount, etc.).
- Consumer activates their experience and buy again.
SONRA
The sneaker that gets you the next sneaker. Berlin-based footwear brand SONRA elevated customer engagement and additional sales by releasing their limited edition sneakers featuring the ZATAP technology.
Over half of buyers tapped the sneakers- SONRA could see which sneakers got more interaction
- SONRA gained a D2C channel for upselling
- Customers became brand ambassadors
“The start of the partnership with ZATAP was perfect. The SONRA “Prickly Pear” was sold out within minutes, and I was able to offer my community a unique experience. It whets my appetite for more, and I look forward to implementing the ZATAP technology for all SONRA sneakers.”
Hikmet Sugoer
Founder, SONRA
Brands who use this Solution
Discover our success stories.
SONRA
The sneaker that gets you the next sneaker. Berlin-based footwear brand SONRA elevated customer engagement and additional sales with the release of their limited edition sneakers featuring ZATAP technology.
McLaren Racing
More than what meets the eye. A series of McLaren posters were powered by ZATAP technology to bring living posters to fans, driving new users to the Tezos platform, McLaren’s Official Blockchain Partner.
BWT Alpine F1 Team
The BWT Alpine F1 Team, Kappa France and ZATAP teamed up to present a limited edition jersey equipped with ZATAP technology and introduced Alpine Fan Tokens from Binance, which were claimed by 20.7% of the phygital jersey buyers.
Solutions Overview
Discover captivating narratives, innovative technologies, and the latest trends shaping the convergence of the physical and digital realms.
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Customer Engagement
Product-Based Storytelling
Telling a story, storing memories, or using the phygital product in a video game. ZATAP allows brands to engage their customers directly through their products.
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Loyalty
Wear-to-Earn Loyalty Program
Level up your loyalty program with our wear-to-earn solution, allowing users to collect points and unlock exclusive perks simply by tapping their product. Super fandom starts here.
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Digital Product Passport
Empowering Transparency
ZATAP offers brands full compliance with the upcoming Digital Product Passport regulations. Share relevant information directly through the product, while storing its authenticity safely on the Blockchain.
