Dynamic Fan Experience on Phygital Album

Client: Sony Music
EMPOWERING GLOBAL BRANDS
EMPOWERING GLOBAL BRANDS
EMPOWERING GLOBAL BRANDS
EMPOWERING GLOBAL BRANDS
EMPOWERING GLOBAL BRANDS
EMPOWERING GLOBAL BRANDS
EMPOWERING GLOBAL BRANDS
EMPOWERING GLOBAL BRANDS
EMPOWERING GLOBAL BRANDS
EMPOWERING GLOBAL BRANDS
EMPOWERING GLOBAL BRANDS
EMPOWERING GLOBAL BRANDS
EMPOWERING GLOBAL BRANDS
EMPOWERING GLOBAL BRANDS
EMPOWERING GLOBAL BRANDS


Sony Music

Benefits for the Brand and Fans

Unique Experiences & Activities
Behind-the-scenes content
Direct-to-fan-channel

  • percent

    31%

    Product Tapping Rate

    Nearly a quarter of buyers engaged with the album’s digital content.
  • Frame 1564 (1)

    3.8

    Repeat Tapping Rate

    Users returned multiple times to explore the exclusive experiences.
  • percent

    48.5%

    Email Submission Rate

    Almost half of buyers voluntarily shared their email, opening the door for future engagement opportunities.

Client: Sony Music
Industry: Music & Entertainment 


An Immersive Music Experience Like Never Before


Sony Music and Jean-Michel Jarre have redefined the music experience with an innovative CD and vinyl record that offers more than just timeless sound. Buyers gain ongoing access to exclusive content, transforming the album into a living, immersive journey that evolves over time, inviting fans to revisit and rediscover its magic. This groundbreaking release follows Jarre’s historic performance at the Hall of Mirrors in Versailles, where the godfather of electronic music celebrated the Château’s 400th anniversary, bridging France’s grand history with the promise of future innovation.

challenge

Transforming a Music Album Into an Immersive Experience

Sony Music faced the challenge of creating a standout, unique music album to honor Jean-Michel Jarre’s groundbreaking performance at the Château de Versailles, part of its 400th-anniversary celebrations.

Solution

Revolutionary Music Album Unlocks Digital World

Partnering with ZATAP, Sony Music introduced an NFC-enabled CD and vinyl record—a first-of-its-kind phygital product that bridged the physical and digital worlds. Fans could tap their smartphones to the embedded chip and unlock a curated treasure trove of exclusive content. The solution includes an adaptive platform that allows Sony to upload new content over time, keeping the product fresh and re-engaging fans with updated experiences, ensuring a lasting connection between Jean-Michel Jarre and his audience.

Results

31% Engagement Rate Boosts Fan Interaction

The NFC-enabled CDs and vinyl records achieved remarkable success, with a 31% tapping rate showcasing strong buyer engagement and a 3.8 repeat tapping rate highlighting fans’ ongoing interest. Additionally, a 48.5% email submission rate unlocked significant opportunities for future audience interaction. These results underline the power of blending physical products with immersive digital experiences.

Solutions Used in this Story

  • zatap customer engagement solution

    Customer Engagement

    Product-Based Storytelling

    Telling a story, storing memories, or using the phygital product in a video game. ZATAP allows brands to engage their customers directly through their products.

    Read more

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