RSC Anderlecht
Benefits for the Brand and Fans
Personalized Jersey Experience
Convenient Fan Engagement
Tech-Driven Revenue Growth
Brand Reinforcement
Almost half of buyers tapped the jersey- Half of the buyers came back multiple times
- RSCA gained a new touchpoint with the jersey buyers who tapped their jersey
- Fans were engaged by the digital experience
Client: RSC Anderlecht
Industry: Sports
Honoring a Club Legend
RSC Anderlecht and ZATAP partnered up to celebrate the 80th birthday of club legend Paul Van Himst through an innovative web-based solution. With one tap, fans accessed a unique serial number for their jersey and a digital memory book composed of 80 photos that relived Paul’s career.
challenge
Tell the Story of a Club Legend Through a Jersey
The initiative aimed to honor Paul Van Himst’s legacy and engage fans uniquely without the need to download a mobile app.
Solution
A Web-Based Tribute on the Phygital Jersey
RSC Anderlecht and ZATAP created a special anniversary jersey integrated with ZATAP technology. This collaboration provided fans with a journey through the career of Van Himst, presented via a dedicated web page featuring 80 exclusive images. Each jersey contained an encrypted NFC tag, scannable with any smartphone. This NFC tag enabled fans to directly unlock their jersey’s serial number and access the images to relive his career.
Results
Higher Digital Fan Engagement
The jerseys garnered significant fan interaction, with a 46% scan rate showing strong interest in the digital content linked to them. Additionally, 48% of fans returned multiple times, indicating sustained engagement, while over 69% submitted their data, signaling further willingness to engage with the club’s digital initiatives. On average, fans spent over three and a half minutes engaging with the content, underscoring their substantial interest in the material provided as well as the easy nature of tapping the tag without the need for a URL or searching.
Solutions Used in this Story
Product-Based Storytelling
Telling a story, storing memories, or using the phygital product in a video game. ZATAP allows brands to engage their customers directly through their products.
Other Success Stories
Discover captivating narratives, innovative technologies, and the latest trends shaping the convergence of the
physical and digital realms.
Client: Universal Music Group Central Europe & Only The Poets
Industry: Music & Entertainment
Smart Music Album – New Chart-Eligible Music Format
It looks like a premium physical album, but inside is a tiny NFC chip. When fans tap it with their smartphone, they instantly unlock a digital hub filled with access to the full album (streaming and download), exclusive behind-the-scenes videos, bonus tracks or alternate versions, artwork, galleries, lyric books, early access to releases, special fan rewards and dynamic content that artists and labels can update at any time.
Client: Universal Music Group Central Europe & CRO
Industry: Music & Entertainment
NFC Plush Drives Long-Term Engagement
CRO, one of the most successful German hip-hop artists of all time, used ZATAP’s technology for his "Crodies". These plush collectibles have a ZATAP NFC tag inside and come in six different colors. Each color represents a certain topic (i.e. red = "love", green = "hope", or purple = "joy") and each color gives buyers access to a unique experience.
Client: Sony Music Entertainment Germany & Clueso
Industry: Music & Entertainment
Mini Cassette – New Chart-Eligible Music Format
It looks like a small version of an old-school cassette and has a tiny NFC tag inside. When fans tap it with their smartphone, they instantly unlock a digital hub filled with content from the artist and the released album. This new music format has already been approved for the charts in Germany and the United Kingdom, US charts will follow soon.
