zatap_sol_customer_engagement_1

Honoring a Club Legend

Client: RSC Anderlecht
Empowering Global Brands
Empowering Global Brands
Empowering Global Brands
Empowering Global Brands
Empowering Global Brands
Empowering Global Brands
Empowering Global Brands
Empowering Global Brands
Empowering Global Brands
Empowering Global Brands
Empowering Global Brands
Empowering Global Brands
Empowering Global Brands

RSC Anderlecht

Benefits for the Brand and Fans

Personalized Jersey Experience
Convenient Fan Engagement
Tech-Driven Revenue Growth
Brand Reinforcement

  • percent

    46%

    Tapped Jerseys

    Almost half of buyers tapped the jersey
  • percent

    48%

    Returning Fans

    Half of the buyers came back multiple times
  • percent

    69%

    Submitted Email

    RSCA gained a new touchpoint with the jersey buyers who tapped their jersey
  • time

    3.35 min.

    Average Stay

    Fans were engaged by the digital experience

Client: RSC Anderlecht
Industry: Sports 

Honoring a Club Legend

RSC Anderlecht and ZATAP partnered up to celebrate the 80th birthday of club legend Paul Van Himst through an innovative web-based solution. With one tap, fans accessed a unique serial number for their jersey and a digital memory book composed of 80 photos that relived Paul’s career.

challenge

Tell the Story of a Club Legend Through a Jersey

The initiative aimed to honor Paul Van Himst’s legacy and engage fans uniquely without the need to download a mobile app.

Solution

A Web-Based Tribute on the Phygital Jersey

RSC Anderlecht and ZATAP created a special anniversary jersey integrated with ZATAP technology. This collaboration provided fans with a journey through the career of Van Himst, presented via a dedicated web page featuring 80 exclusive images. Each jersey contained an encrypted NFC tag, scannable with any smartphone. This NFC tag enabled fans to directly unlock their jersey’s serial number and access the images​ to relive his career.

Results

Higher Digital Fan Engagement

The jerseys garnered significant fan interaction, with a 46% scan rate showing strong interest in the digital content linked to them. Additionally, 48% of fans returned multiple times, indicating sustained engagement, while over 69% submitted their data, signaling further willingness to engage with the club’s digital initiatives. On average, fans spent over three and a half minutes engaging with the content, underscoring their substantial interest in the material provided as well as the easy nature of tapping the tag without the need for a URL or searching.

Solutions Used in this Story

  • zatap customer engagement solution

    Customer Engagement

    Product-Based Storytelling

    Telling a story, storing memories, or using the phygital product in a video game. ZATAP allows brands to engage their customers directly through their products.

    Read more

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