NFC-Giveaway to Strengthen Bond with Fans
Client: Sony Music Entertainment
Artist: Royal Sorrow
Product: NFC-Keychain
Fan Experience
The rising Finnish heavy metal band Royal Sorrow realized that building a real fanbase starts with genuine community engagement. After their latest festival concerts, they gave away ZATAP-powered NFC-keychains unlocking access to:
- Their full album, available in both normal and instrumental versions.
- Exclusive behind-the-scenes content
Results
- Managed to excite new listeners at festivals – turning live audiences into first-time streamers.
- Established a direct channel to fans through the keychain
- Strengthened their community and deepened fan engagement
Other Success Stories
Discover captivating narratives, innovative technologies, and the latest trends shaping the convergence of the
physical and digital realms.
Client: Truworks & CRO
Industry: Music & Entertainment
Tour Memories In A Lanyard
CRO, one of the most successful German hip-hop artists of all time, used ZATAP’s technology for his recent festival fan pass.
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Client: Wacken Open Air - the world's largest heavy metal festival
Industry: Music & Entertainment
NFC Hoodie with Golden Ticket
The official Wacken Open Air festival hoodie was equipped with our NFC technology, creating a unique digital layer that connected fans to exclusive content and rewards.
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Client: Sony Music Entertainment & Roland Kaiser
Industry: Music & Entertainment
NFC Fan Pass With Access To Mini Game
Roland Kaiser, one of Germany’s most beloved schlager artists, released his new album “Marathon” as a special fan bundle including a Fan Pass in the form of an NFC lanyard.
