TURN AUDIENCES INTO COMMUNITIES

Universal Music Switzerland and Swiss rapper EAZ elevated fan engagement with the "Liquor Store" t-shirt, designed to create hype for the artist's new album and connect with superfans. Buyers who unlocked the digital twin enjoyed exclusive content and special opportunities in anticipation of the album drop.

Fans arriving at the CD Leganés stadium discovered a “mystery box.” The twist: By tapping their scarf on the NFC scanner at the entrance, each fan had the chance to unlock the box and reveal a surprise from the club.

When TSG Hoffenheim set out to commemorate their 125th anniversary, they knew they needed something extraordinary to honor their rich history and loyal fans.

Atlético Mineiro generated more than 15,000 additional app downloads and sign-ups and increased revenue by creating the first living jersey of Latin America.

The BWT Alpine F1 Team, Kappa France and ZATAP teamed up to present a limited edition jersey equipped with ZATAP technology and introduced Alpine Fan Tokens from Binance, which were claimed by 20.7% of the phygital jersey buyers.

More than what meets the eye. A series of McLaren posters were powered by ZATAP technology to bring living posters to fans, driving new users to the Tezos platform, McLaren’s Official Blockchain Partner.