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Retiring a Legend with Phygital Storytelling

Client: Nashville Predators
Empowering Global Brands
Empowering Global Brands
Empowering Global Brands
Empowering Global Brands
Empowering Global Brands
Empowering Global Brands
Empowering Global Brands
Empowering Global Brands
Empowering Global Brands
Empowering Global Brands
Empowering Global Brands
Empowering Global Brands
Empowering Global Brands

Nashville Predators

Benefits for the Brand and Fans

Verified Authenticity Check
Exclusive Content
Digital Sponsorship Activation
Higher Jersey Value
D2C Channel

  • percent

    40%

    Increased Price of Jersey

    The digital activation added value to the jersey
  • percent

    50%

    Owners Activated Push Notifications

    The club gained a direct touchpoint with their customers
  • percent

    70%

    Conversion Rate of Push Notifications

    High conversion rates indicate consumers’ strong interest in jersey content

Client: Nashville Predators
Industry: Sports 

Phygital Jersey Celebrating a Legend’s Retirement

For the first time in club history, the Nashville Predators retired a jersey number and wanted to make it special. Powered by ZATAP, The Nashville Predators transformed Pekka Rinne’s retirement jersey into a direct communication and sales channel, creating an engaging digital experience for fans to remember Rinne forever. With 22% of fans allowing for targeted marketing and offers from the club and its sponsors, the phygital jersey opened new doors for dynamic storytelling and activations.

challenge

Add Value to a Special Edition Jersey Celebrating Pekka Rinne’s Retirement

For the first time in club history, the Nashville Predators retired the jersey of a former goalie, Pekka Rinne. The Nashville Predators aimed to increase fan engagement and offer fans a unique physical and digital experience to remember Pekka forever.

Solution

Phygital Jersey Experience with Proof of Attendance on Retirement Night

The Nashville Predators created a memorable jersey embedded with the ZATAP technology, allowing fans to tap the jersey with their smartphone, verify its authenticity, and check which number of the limited edition they own. Once registered, fans unlocked access to exclusive and never-before-seen content, a personal message from Pekka Rinne himself, and memorable highlights from his last game. Proof of Attendance at the retirement game is stored forever on the blockchain.

Results

40% Price Increase in Phygital Jersey and Exclusive Content for Jersey Owners

The Predators turned their jersey into a direct communication and sales channel to their fans, with 22% of the fans allowing for targeted marketing and offers. The digital capabilities allowed the Predators to sell their jerseys at a 40% premium, generating additional merchandise revenue for the club. With one tap on their jersey, fans access digital proof they attended the retirement game and exclusive content of Pekka whenever they want.

Solutions Used in this Story

  • zatap customer engagement solution

    Customer Engagement

    Product-Based Storytelling

    Telling a story, storing memories, or using the phygital product in a video game. ZATAP allows brands to engage their customers directly through their products.

    Read more
  • zatap brand protection solution

    Brand Protection

    Authenticity at Your Fingertips

    Safeguard your brand against counterfeit products. Using blockchain and encrypted NFC tags, customers can verify the authenticity of their products with a single tap, bolstering consumer trust and brand reputation.

    Read more

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