Customer Engagement
Product-Based Storytelling
Telling a story, storing memories, or using the phygital product in a video game. ZATAP allows brands to engage their customers directly through their products.
Client: Hugo Boss
Industry: Fashion
Fashion Meets the Metaverse
In a fusion of fashion and technology, HUGO x Imaginary Ones integrated physical products with the metaverse. With 90.3% of product owners claiming their digital wearables, their approach extends the customer experience and redefines authenticity in fashion.
Client: Sony Music
Industry: Music & Entertainment
Dynamic Fan Experience on Phygital Album
Sony Music and Jean-Michel Jarre have redefined the music experience with an innovative CD and vinyl record that offers more than just timeless sound.
Client: TSG 1899 Hoffenheim
Industry: Sports
A Piece of Club History in every Fan Scarf
When TSG Hoffenheim set out to commemorate their 125th anniversary, they knew they needed something extraordinary to honor their rich history and loyal fans.
Client: BWT Alpine F1 Team
Industry: Sports
Driving Fan Engagement in Formula 1
The BWT Alpine F1 Team, Kappa France and ZATAP teamed up to present a limited edition jersey equipped with ZATAP technology and introduced Alpine Fan Tokens from Binance, which were claimed by 20.7% of the phygital jersey buyers.
Client: Nashville Predators
Industry: Sports
Retiring a Legend with Phygital Storytelling
The Nashville Predators transformed Pekka Rinne’s retirement jersey into a direct communication and sales channel, with 22% of fans allowing for targeted marketing and offers from the club and its sponsors.