HUGO x Imaginary Ones
Benefits for the Brand and Customers
Increased customer engagement
Data insights
Exclusive access
Personalized experience
Verified proof of authenticity
Buyers have interacted with 23.8% of products- 64.7% of products that have been interacted with, were registered by buyers
- 90.3% of buyers that registered their product also unlocked their digital wearable
Client: Hugo Boss
Industry: Fashion
HUGO x Imaginary Ones – a 360-degree metaverse experience
In a fusion of fashion and technology, HUGO collaborated with Imaginary Ones, an NFT collection, to integrate physical products with the metaverse. With 90.3% of product owners claiming their digital wearables, their approach extends the consumer experience and redefines authenticity in fashion.
challenge
Connect Fashion with the Metaverse while Maintaining Exclusivity
HUGO and Imaginary Ones sought to seamlessly connect IO’s NFTs (Non-Fungible Tokens) to physical products and then transition them back into the digital realm for the HUGO x Imaginary Ones “Embrace Your Emotions” NFT collection. This intricate process required the establishment of a robust web3 ecosystem that would not only cater to the HUGO x IO community but also uphold the exclusivity and authenticity of their offerings.
Solution
User-Friendly Token Redemption System
Each physical product was assigned a unique identity linked to a token-gated redemption code for the corresponding digital wearables. This approach ensured a secure gateway from the physical to the digital domain and guaranteed that only the rightful owners could access the digital assets.
Integrating third-party platforms like the ReadyPlayerMe avatar studio and IO’s Bubble Rangers mobile game enriched the consumer experience further, providing avenues for personal expression and immersive engagement within the metaverse. This partnership facilitated a seamless flow from the purchase of physical products to their use in various virtual environments.
Results
High Redemption Rates and Long-Term Engagement Metrics
90.3% of product owners embraced the opportunity to redeem their digital wearables, highlighting the intrinsic value they placed on the seamless combination of fashion and technology. 43.4% of all products sold were successfully claimed, demonstrating the widespread adoption and enthusiasm surrounding this novel approach. 82.9% of all products tapped were claimed by the product owners, validating the ease of claiming a product after the initial interaction with the physical product.
By seamlessly bridging the gap between the physical and digital realms, HUGO and Imaginary Ones not only prolonged the customer experience beyond the point of sale but also established immutable proof of authenticity and ownership.
Solutions Used in this Story
Authenticity at Your Fingertips
Safeguard your brand against counterfeit products. Using blockchain and encrypted NFC tags, customers can verify the authenticity of their products with a single tap, bolstering consumer trust and brand reputation.
Other Success Stories
Discover captivating narratives, innovative technologies, and the latest trends shaping the convergence of the
physical and digital realms.
Client: Atlantic Records & Nipsey Hussle
Industry: Music & Entertainment
Fancard Drives Vinyl Preorders And Wallet Pass Sign Ups for Nipsey Hussle
Nipsey Hussle's team used ZATAP for his release of the posthumous album "Prolific", a collaborative album with Bino Rideaux, and created an NFC Fancard available both in person at The Marathon Stores in LA and shipped directly to fans. Tapping the card led fans to an exclusive store page to preorder the "Prolific (Marathon Exclusive Dark Blue) Vinyl”, with sales counting towards the charts through Atlantic's D2C channels.
Client: Sony Music Entertainment Germany & Reezy
Industry: Music & Entertainment
Reezy’s NFC Card Turned a Release into an Interactive Fan Experience & Helped Go Number 1
Reezy, along with his team TEENAGER FOREVER ENT. and Sony Music Entertainment Germany, used ZATAP's technology to release his new album "RAHEEM". Alongside traditional formats like vinyl, fans can purchase a physical NFC card, the “RAHEEM Battlepass”, that unlocks an interactive experience around his new album.
Client: Universal Music Group Central Europe & Montez
Industry: Music & Entertainment
Sell Before Release – Chart When the Album Drops
Montez, one of Germany's leading hip hop artists, used ZATAP's technology to create an NFC Mini CD for his new album "So ist das mit dem Glück". Instead of shipping a finished album, the Mini CD was sold on tour before the album was released. The experience contained a personal message from Montez, a video promoting the new album, and a countdown to the release date on August 21st.
