PRODUCT-BASED STORYTELLING

Telling a story, storing memories, or using the phygital product in a video game. ZATAP allows brands to engage their customers directly through their products.

UPSELLING & DYNAMIC SPONSORSHIP ACTIVATIONS

ZATAP empowers brands to transform every physical product into a point of sale.

WEAR-TO-EARN LOYALTY

Level up your loyalty program with our wear-to-earn solution, allowing users to collect points and unlock exclusive perks simply by tapping their product. Super fandom starts here.

EMPOWERING TRANSPARENCY

ZATAP offers brands full compliance with the upcoming Digital Product Passport regulations. Share relevant information directly through the product, while storing its authenticity safely on the Blockchain.

AUTHENTICITY AT YOUR FINGERTIPS

Safeguard your brand against counterfeit products. Using blockchain and encrypted NFC tags, customers can verify the authenticity of their products with a single tap, bolstering consumer trust and brand reputation.

SECURE RESELLING EXPERIENCE

ZATAP provides customers with instant authenticity verification, ensuring secure peer-to-peer trading without intermediaries, allowing brands to engage in secondary market activities, boosting revenue.

TURN YOUR PRODUCT INTO A TICKET

Streamline stadium entry, reduce wait times, and offer opportunities for gamification directly through the product.

EMPOWERING GLOBAL BRANDS

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Brand Protection

Authenticity at Your Fingertips

Safeguard your brand against counterfeit products. Using blockchain and encrypted NFC tags, customers can verify the authenticity of their products with a single tap, bolstering consumer trust and brand reputation.
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Client: Hugo Boss
Industry: Fashion

Fashion Meets the Metaverse

In a fusion of fashion and technology, HUGO x Imaginary Ones integrated physical products with the metaverse. With 90.3% of product owners claiming their digital wearables, their approach extends the customer experience and redefines authenticity in fashion.
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Client: Universal Music
Industry: Music & Entertainment

Superfan Engagement with Phygital Merchandise

Universal Music Switzerland and Swiss rapper EAZ elevated fan engagement with the "Liquor Store" t-shirt, designed to create hype for the artist's new album and connect with superfans. Buyers who unlocked the digital twin enjoyed exclusive content and special opportunities in anticipation of the album drop.
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Client: Clube Atlético Mineiro
Industry: Sports

The First Phygital Loyalty Jersey of Latin America

Atlético Mineiro generated more than 15,000 additional app downloads and sign-ups and increased revenue by creating the first living jersey of Latin America.
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Client: ELLYHA
Industry: Fashion

Fostering Transparency & Innovation in Fashion

Discover how the high-end, ready-to-wear Swiss fashion brand ELLYHA differentiated themselves by embracing transparency and circular business practices in collaboration with ZATAP, fully complying with the EU Digital Product Passport regulation while fostering brand loyalty and community engagement.
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Client: McLaren Racing
Industry: Sports

The Living Racing Poster

More than what meets the eye. A series of McLaren posters were powered by ZATAP technology to bring living posters to fans, driving new users to the Tezos platform, McLaren’s Official Blockchain Partner.
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