TURN AUDIENCES INTO COMMUNITIES

In a fusion of fashion and technology, HUGO x Imaginary Ones integrated physical products with the metaverse. With 90.3% of product owners claiming their digital wearables, their approach extends the customer experience and redefines authenticity in fashion.

Discover how the high-end, ready-to-wear Swiss fashion brand ELLYHA differentiated themselves by embracing transparency and circular business practices in collaboration with ZATAP, fully complying with the EU Digital Product Passport regulation while fostering brand loyalty and community engagement.

The sneaker that gets you the next sneaker. Berlin-based footwear brand SONRA elevated customer engagement and additional sales with the release of their limited edition sneakers featuring ZATAP technology.

As the hottest phenomenon in Hong Kong's streetwear scene and the official guerrilla marketing partner for ComplexCon Hong Kong, NEWAVE stands at the forefront of innovation and disruption in the fashion industry. With deep roots in the local culture, collaborating with graffiti artists, cafes, bars, and music festivals, NEWAVE partnered with ZATAP to provide consumers with verified proof of authenticity and a unique phygital experience extending beyond the initial sale.