TURN AUDIENCES INTO COMMUNITIES

With her latest album Freigeistin, Sarah Connor released an exclusive phygital Fan Pass for her tour in the form of an NFC lanyard. The Fan Pass can be added to the fans’ Apple and Google Wallet by tapping the NFC inside the lanyard. It allows Sarah to send push notifications to her fans to inform them about important updates regarding the tour. Sarah updated the content on the Fan Pass for each tour stop and created ongoing engagement with her fans throughout the whole tour.

Fans received a bundle of a HOHNER harmonica and a physical cassette with an NFC tag embedded. But why are fans buying a cassette, assuming most of them don't own a cassette player anymore? Tapping the NFC tag with the smartphone unlocks exclusive studio videos and bonus tracks from the album Fête Foraine, turning this collectible into a living fan experience. The physical-digital connection transforms the act of owning music into an ongoing relationship between artist and fan.

Fans attending Cardi B's tour could tap NFC tags or scan QR codes integrated into roll-up banners and posters to enter an exclusive raffle and unlock access to limited-edition tour merch, rewarding those who showed up in person. Powered by ZATAP, the experience required no app download and was built in less than an hour.

FC Porto, one of the most successful Portuguese clubs, partnered with ZATAP to launch the limited-edition “President of Presidents” jersey. This collector’s item celebrates the historic era of their legendary president, Jorge Nuno Pinto da Costa and is limited to 2,594 units — one for each title won during his 42-year leadership creating unique digital products. Each shirt includes a ZATAP NFC tag that unlocks a unique digital experience linked to the specific title assigned to that specific jersey. Fans discover which historic title their shirt represents after tapping the embedded ZATAP NFC tag, creating a powerful, emotional and engaging unboxing moment.

Composer and pianist Max Richter released his album Sleep Cycle with the vision to bridge the digital and analog worlds. The vinyl edition comes equipped with ZATAP technology, bringing this idea to life.

US artist Ben Folds and his team used ZATAP technology on an overstock T-shirt. They added the NFC tags post-production via heat transfer, created a simple fan experience (with the ZATAP Phygital Studio) that included a personal video from Ben, and re-released the NFC-enabled T-shirt. The T-shirt became the best-selling merch item in Ben Folds' shop.