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Client: Nashville Predators
Industry: Sports
Retiring a Legend with Phygital Storytelling
The Nashville Predators transformed Pekka Rinne’s retirement jersey into a direct communication and sales channel, with 22% of fans allowing for targeted marketing and offers from the club and its sponsors.
Client: RSC Anderlecht
Industry: Sports
Honoring a Club Legend
RSC Anderlecht and ZATAP have teamed up to celebrate the 80th birthday of club legend Paul Van Himst by launching a phygital memory jersey linked to an innovative web-based solution.
Client: 1. FC Köln
Industry: Sports
Enter the Stadium with Your Scarf
1. FC Köln turned the matchday scarf into a ticket and established a direct communication and sales channel to fans for the 2022 Innovation Game.