FASHION MEETS THE METAVERSE

In a fusion of fashion and technology, HUGO x Imaginary Ones integrated physical products with the metaverse. With 90.3% of product owners claiming their digital wearables, their approach extends the customer experience and redefines authenticity in fashion.

SUPERFAN ENGAGEMENT WITH PHYGITAL MERCHANDISE

Universal Music Switzerland and Swiss rapper EAZ elevated fan engagement with the "Liquor Store" t-shirt, designed to create hype for the artist's new album and connect with superfans. Buyers who unlocked the digital twin enjoyed exclusive content and special opportunities in anticipation of the album drop.

THE FIRST PHYGITAL LOYALTY JERSEY OF LATIN AMERICA

Atlético Mineiro generated more than 15,000 additional app downloads and sign-ups and increased revenue by creating the first living jersey of Latin America.

GAMIFIED & STREAMLINED STADIUM ENTRY WITH MERCHANDISE

FC St.Gallen revolutionized stadium entry with their innovative Ticket Scarf, seamlessly integrating fan engagement, efficiency, and merchandise desirability.

ELEVATING FAN ENGAGEMENT IN FORMULA 1

The BWT Alpine F1 Team, Kappa France and ZATAP teamed up to present a limited edition jersey equipped with ZATAP technology and introduced Alpine Fan Tokens from Binance, which were claimed by 20.7% of the phygital jersey buyers.

RETIRING A LEGEND WITH PHYGITAL STORYTELLING

The Nashville Predators transformed Pekka Rinne’s retirement jersey into a direct communication and sales channel, with 22% of fans allowing for targeted marketing and offers from the club and its sponsors.

FOSTERING TRANSPARENCY & INNOVATION IN FASHION

Discover how the high-end, ready-to-wear Swiss fashion brand ELLYHA differentiated themselves by embracing transparency and circular business practices in collaboration with ZATAP, fully complying with the EU Digital Product Passport regulation while fostering brand loyalty and community engagement.

HONORING A CLUB LEGEND

RSC Anderlecht and ZATAP have teamed up to celebrate the 80th birthday of club legend Paul Van Himst by launching a phygital memory jersey linked to an innovative web-based solution.

EMPOWERING GLOBAL BRANDS

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Client: 1. FC Köln
Industry: Sports

Enter the Stadium with Your Scarf

1. FC Köln turned the matchday scarf into a ticket and established a direct communication and sales channel to fans for the 2022 Innovation Game.
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Client: SONRA
Industry: Fashion

The Sneaker that Gets You the Next Sneaker

The sneaker that gets you the next sneaker. Berlin-based footwear brand SONRA elevated customer engagement and additional sales with the release of their limited edition sneakers featuring ZATAP technology.
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Client: NEWAVE
Industry: Fashion

Redefining Streetwear Authenticity

As the hottest phenomenon in Hong Kong's streetwear scene and the official guerrilla marketing partner for ComplexCon Hong Kong, NEWAVE stands at the forefront of innovation and disruption in the fashion industry. With deep roots in the local culture, collaborating with graffiti artists, cafes, bars, and music festivals, NEWAVE partnered with ZATAP to provide consumers with verified proof of authenticity and a unique phygital experience extending beyond the initial sale.
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